Taking a Deal to the Finish Line: A Marketer’s Perspective
Alternative Capital Solutions’ Marketing Director, Leah Runge Waldrop, was recently featured in Deal Maker Magazine’s latest issue. In this article, Leah was able to share her perspective on Marketing’s role when it comes to getting a across the finish line. Leah maps out the key areas to focus as a commercial lending broker – whether you’re just starting out or you’re a seasoned vet to the industry. Marketing should not be an overlooked role or department within your company, but instead one that should be strategically supported in order to grow your brand and your business – thus aiding you in the process of closing deals.
Here’s a quick snippet from the article:
“It will be difficult, to say the least, to get a deal off the starting line if the runner doesn’t know how you can help them get to the finish line – and at best, it will be an uphill race. At the end of the day, you must continue to tell your story and experience as a commercial loan broker to your current clients throughout the loan process. By utilizing the tactics from your marketing strategy to narrate the story and paint the picture, your clients will be reminded throughout the deal that you have the expertise and creativity to help them reach their goals.”
Read the article in full on Deal Maker Magazine’s website linked below!
https://www.dealmaker-magazine.com/magazine/taking-a-deal-to-the-finish-line-a-marketers-perspective
Mentors That Last
Thank you to DealMaker Magazine for featuring Terry Luker's article, "Mentors That Last," in their latest issue. In the article, Terry champions the idea of mentorship and how everyone in our industry cannot only benefit from having a mentor, but how we can also build up the next generation of commercial lending brokers by mentoring to those who are new to this genre of lending. He also notes how this can be a revitalizing way to keep a pulse on new trends. "Working with young brokers keeps me on my toes and allows me to remember where we have come from as a company," says Terry Luker.
Terry also gives tribute to those who took the time to mentor him when building Alternative Capital Solutions 10 years ago. Terry can attest to the value and importance that mentorship can have on our successes as an individual and a professional.
Read the article in full on DealMaker Magazine's website linked HERE.
Terry Luker launches Deal Talk Podcast
Terry Luker, founder and CEO of both Alternative Capital Solutions and the Commercial Broker Playbook, recently launched his podcast, Deal Talk - For Commercial Brokers and Lenders. This style podcast serves to educate commercial brokers and lenders on creative deal structure, how to overcome objections in our current economy, as well as highlight meaningful discussions with other leaders in the commercial real estate lending world. Season 1 of the podcast has included in-depth background stories from his first book, "YES!," where he dives into greater detail around the ins and outs of getting his first ten deals past the finish line and funded. Season 2 is launching soon and will feature interviews and conversations from closing attorneys, the founder of The Commercial Capital Training Group, and more!
Join us for Deal Talk on YouTube and Spotify! Click the links below to view past episodes as well as subscribe for new episode alerts.
Click here to listen on YouTube.
Click here to listen on Spotify.